» Literature in Levi’s

How amazing is Levi’s latest advertising campaign “Go Forth.”  They have compiled a series of commercials that have Walt Whitman’s poem Oh Pioneers! poem dubbed over.   It’s such a breath of fresh air to see a company appealing to our smarts and heritage rather than our wallets.  So what if it also makes me want to buy every single pair of Levi’s I see?   Now that’s some good advertizin’!

You can see the various commercials here and here.

You can read the poem here.


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